SEM
Search Engine Marketing is Internet Marketing in the form of paid placement ads such as Google's AdWords. Many companies use these paid ads because they are not yet ranking high enough in the organic search results. These paid ads usually appear above and to the right of the organic search results.
You decide what keywords you want to show up for, and submit your bid for the maximum price you will pay ONLY if someone clicks on your ad. The price of clicks can range from .10¢/click for "pink dogs selling chocolate bars" to $15/click for "medical supplies". You can guess as to why...because many more people search for "medical supplies", so it costs more. The key to keeping your costs down is using relevant searches for your customer. Instead of your keyword being "medical supplies" use "nitrile gloves for nurse" or the part # of the product you are selling. Yes it takes longer to set up, but your ad's will be much cheaper and the CTR (click-through-rate) will be higher because your ads are more targeted for what people are looking for.
Our team knows what it takes to create relevant ads for your targeted customer base, resulting in a lower CPC (cost-per-conversion). The main features that define a quality ad campaign are:
- Targeted Keywords
- Defined Long-Tail Keyword Queries
- Landing Page Optimization (A/B Tests)
- Define Your Customer with Demographic Rules (Age and Gender)
- Proper Call-to-Action
- Ad-Scheduling for Peak Performance
- "What you Click is What you Get"