SEO
Search Engine Optimization, or SEO, is the process of improving your organic search results in engines such as Google, Yahoo, and Bing. Organic results are the free listings that appear on the left side of the screen when you submit a query on these search engines. There are many factors that go into the algorithm for determining where your website will end up in the list. Estimates for Google are over 200 factors, including:
- Age of the Domain
- Length of Domain Registration
- Geo-location - Where the website is hosted
- Inbound Links - The more quality links you have, the more "popular" your site must be (just like high school).
- Fresh Content - Blog Postings, New Relevant Articles, Videos, Tweets, etc.
- Targeted Keywords - Having the proper keyword strings in your website that people search for (ex. "Katy dry cleaners" vs. "dry cleaning in Katy".)
- And many more...
SEO is a marathon, not a sprint.
Beware of the "Only $69.99 To Be At the Top of Google" ads. There are plenty out there that use "black-hat" SEO tactics to deliver promising results by finding a loophole and cheating the system. This may work for awhile, but in time the search engines will close that loop, and your website and domain will drop off the rankings. This will also damage the reputation of your domain, as it is now guilty-by-association for using these techniques in the past.
The GuerrilLAB team knows what it takes to get your website to the top, and we use only white-hat techniques.